👋 Hey Flow Fam,

Hope your week’s rolling like a well-built workflow. In this edition, we’re flipping the switch from hustle to hands-off with marketing that moves without micromanagement. This week’s theme is all about building systems that sell, even when you’re off the clock.

🌀 In This Flow:
🧠 Headline – Architect the Action, Then Step Aside
🎥 Video Spotlight – The message that converts (and the $1.9B reason why)
🤝 Community – Frustrated by failed campaigns? You’re not alone—let’s talk.
🧩 Apps – 6 underrated tools tech folks actually love
⚡ Hacks of the Week – Recurring Gmail emails on autopilot with Make

//HEADLINE

Deploy smarter marketing flows with no scripts. Use logic-driven automation that routes your data and scales your message effortlessly.

If you’ve ever felt like marketing automation is only for tech wizards or big-budget teams, Sue LaChapelle is here to prove otherwise. In her latest piece, she shows how small business owners and solopreneurs can automate their marketing campaigns without writing a single line of code. From simplifying email flows to setting up campaigns that run on autopilot, Sue makes the process feel clear, doable, and incredibly effective.

Her insights don’t stop there. If you're still figuring out how to approach your marketing strategy as a small business, she’s shared practical advice on how to find your footing and get started with clarity and confidence. She also dives deep into the power of brand values, especially why most shoppers are drawn to brands they feel aligned with on a personal level.

Sue's content is packed with real talk, smart strategies, and easy-to-follow steps for businesses ready to grow without getting overwhelmed. Trust us, you’ll want to bookmark more than one of her articles.

//VIDEOSPOTLIGHT

$1.9 Billion Lost—All Because the Message Wasn’t Clear 🏛️

This video delivers a game-changing truth: most marketing fails because it’s too confusing. Customers don’t buy the best product. They buy the one they understand the fastest. Even the CMO of Walmart once admitted they lost $1.9 billion simply because customers didn’t understand what the company was offering. The message? Clarity always beats cleverness. By positioning your customer as the hero and your brand as the guide, you instantly shift the focus to what truly matters. The video breaks down how to simplify your message, speak to real problems, and drive action. If your pitch, website, or sales copy isn't converting, this is the reset you need.

//COMMUNITY

Check out this conversation, screen-shotted directly from Alignable leader Brian Griffiths, where marketers share real talk on why even great campaigns can flop, and how testing, tweaking, and staying flexible is the real strategy. It’s a powerful reminder that smart marketing isn’t about perfection, it’s about adaptability.

What’s one marketing myth that wasted your time or budget?

//APPS

Backstage Marketing Tech That Runs the Show

//INSIGHTS//UPDATES

Tactical wisdom to boost visibility, build trust, and spark your marketing breakthroughs:

• In this gem of a read, Maximizing Impact on a Budget, writer Michelle Poirier shows how scrappy marketing can still be smart, strategic, and seriously effective. It's not about how much you spend, it’s how bold you show up. 💥

• In The Basics of Location-Based Marketing, Jim Hale breaks down how businesses can tap into geofencing to reach customers at exactly the right place and time. It’s a powerful crash course on turning real-world movement into real-time marketing wins. 📍📲

• With the 4th of July around the corner, now’s the time to start planning your holiday promotions. Here are quick, creative ideas to help your business stand out with festive flair and patriotic appeal.

• This video dives into smart marketing strategies behind creating lead magnets that convert. Focusing on one clear, valuable solution your audience needs now. It highlights how simplicity, relevance, and timing can turn a free resource into a powerful list-building and trust-building tool.

//HACKS//TEMPLATES//TUTORIALS

Simple steps to build smarter, faster, more effective workflows.

• This tutorial shows you how to schedule and automate regular Gmail messages using Make.

• Easily track influencer campaign performance by automating data collection from forms, spreadsheets, and social platforms, all in one streamlined workflow with Make.

• A clever marketing hack from Reddit: send personalized Loom videos to leads after contact and it's quick, memorable, and builds instant trust.

• In this video learn how to create a high-converting welcome email series using proven templates and step-by-step guidance to boost engagement from the start.

//PROBLEMSOLVED

We love it when a community comes together

See this weeks finds of solved questions in the Make and Airtable communities and tweak to fit your needs.

❓Problem solved on Airtable’s community: how to automatically identify the record with the highest value in a formula column using built-in automation and filters.

❓Problem solved in Make Community: Learn how to launch marketing campaigns from Airtable to Meta by connecting campaign data and automating ad creation using Make.