Welcome back, Team Flow —
You asked for less burnout and more automation? Done. This week is your blueprint for launching lead magnets and keeping leads warm without lifting a finger (after setup, of course).

In This Flow:

• 🔥 Headline: Your lead magnet deserves a day off so automate the grind

• 📺 Video Spotlight: How to map a 3-email nurture that converts

• 👥 Community: Member spotlight: A 2-person team, 400% more conversions

• 🧩 Apps: Tally, Thrive Leads, Customer.io with all gas, no breaks

• 🧠 Hack: Delay your emails by mood to boost engagement by 27%

  Psst…we’re still in the early stages of our newsletter, would you be a doll and give us feedback on your experience with it?

//HEADLINE

The B2B world is done with cold calls while today’s growth comes from smart lead magnets, automated nurture flows, and letting your funnel do the talking.

Cold calling used to be the go-to play for B2B sales, but in today’s market, it’s starting to look like a landline in a 5G world. Businesses that thrive now are the ones building trust through smart lead magnets, behavior-based follow-ups, and automated nurture flows that actually respect the buyer’s time. The shift is happening fast, and the results speak for themselves.

Here’s what businesses are doing instead:

• Launching targeted lead magnets that align with user intent

• Using email sequences that respond to clicks, not scripts

• Replacing sales calls with nurture workflows that run on autopilot

• Tagging leads in CRMs based on their behavior—not assumptions

• Segmenting follow-up content for higher engagement and conversions

📖 Read the full article
→ Why cold calls are fading, and what to do instead.

//VIDEOSPOTLIGHT

Your Funnel Just Got an Upgrade

This walkthrough breaks down a smarter way to build a lead engine using Make.com, from form submission to follow-up, all without manual chasing. You’ll learn how to connect tools like Tally, Pipedrive, and your email platform into a seamless, always-on system. The setup captures new leads, adds custom tags, and triggers personalized emails based on how people interact with your form. It’s clean, code-free, and built to scale with no dev team needed. You’ll even see how to add logic that adjusts the flow based on timing, lead type, or engagement.

If you’re still managing your leads manually, this is the upgrade your funnel’s been waiting for.

//COMMUNITY

Cold calls are out—but your community is still talking.

We asked SMB owners how they’re generating leads in 2025, and the answers were refreshingly creative. From tap-to-review tools to direct mail and AI-automated follow-ups, the strategies were as diverse as the businesses sharing them. Some are reactivating old databases. Others are leaning into relationships, content, or tools like ACTs, LinkedIn, and Alignable.

Here’s what stood out:

• Referral campaigns are still gold

• Simple review tools = 40% more conversions

• Reactivating old contacts = the untapped goldmine

• Automation + authenticity = the real power couple

Keep the ideas coming, Flow Fam. Real strategy > cold scripts.

//APPS

Clicks, Funnels, Magic With These Apps To Do It All

👉 ConvertKit & MailerLite make it easy to launch lead magnets, tag subscribers, and kick off nurture flows—all without writing a line of code.

👉 Tally & Typeform are your go-to form builders to capture leads in style and pass data into CRMs or automations.

👉 ActiveCampaign & Customer.io turn simple emails into behavior-based experiences that adapt to how leads engage.

👉 Thrive Leads & Paperform help you design high-converting popups and landing forms that don’t feel salesy.

👉 Pipedrive & Zoho CRM let you score leads, tag based on form responses, and trigger workflows using tools like Make.com.

Want more app stacks like this?
✅ Check out our past rundowns on content automations, CRM connectors, and onboarding tools.

//INSIGHTS//UPDATES

Numbers, Shifts, and Smart Moves

• Speak Like a Leader, Not a Note Taker - Tiffany Uman teaches how to hold attention in rooms full of execs. It’s not about saying more, it’s about saying what matters.

• Email > Everything Else (Still) - Despite trends, email holds the title for top-performing lead channel. ROI beats SEO, content, and even paid.

• Smarter Funnels Are the Future - According to Lead Forensics, automation will evolve into micro-personalized flows. Less “spray and pray,” more “right message, right moment.”

//HACKS//TEMPLATES//TUTORIALS

•  Build a no-code voice assistant using Make and Vapi and talk to your automations with trigger flows with your voice.

• Hide Airtable form fields using URL parameters and customize form views based on the link users click. 

• Use this Airtable CRM template for quick sales tracking with drag, drop, and close. Zero setup, full pipeline clarity.

 This tutorial shows how to use Tally (or Typeform), Airtable, and Make to automatically send personalized follow-up emails based on a lead’s mood, creating deeper, vibe-based engagement with zero code.

🧪 Tutorial: Auto-Send Personalized Lead Magnet Follow-ups Based on Form Mood Responses

🧰 Tools Used:

• Tally or Typeform (Form submission)

• Airtable (Store leads + mood data)

• Make (Logic + timed follow-up delivery)
  

🛠️ Use Case: Emotional Segmented Lead Nurturing

Let’s say your lead magnet includes a form question like:

“How are you feeling about your business right now?”
Options: Overwhelmed, Motivated, Confused, On Fire

You're not just collecting leads, you're collecting emotional context.

🔄 Workflow Setup

Step 1: Form → Airtable

• Create a form with an emotional self-assessment question.

• Sync it to Airtable with fields like Name, Email, Mood, Opt-in Date.
  

Step 2: Airtable → Make

• In Make, trigger a scenario whenever a new Airtable record is created.
  

Step 3: Conditional Logic in Make

• Based on the Mood field, send different email sequences:

  • Overwhelmed → Send 3-part calming productivity tips
    

  • Motivated → Send fast-action hacks + bonus content
    

  • Confused → Send clarity-building workflow templates
    

  • On Fire → Send advanced strategies + community invite
    

Step 4: Time-Delay + Update

• Add a 3-day delay before Make updates the Airtable record with a Follow-up Sent tag.
  

💥 Why It’s Cool

• You’re nurturing based on vibe, not just list segmentation.

• This creates a deeper emotional connection and increases email engagement.

• And you only have to set it up once.

//PROBLEMSOLVED

We love it when a community comes together

See this weeks finds of solved questions in the Make and Airtable communities and tweak to fit your needs.

❓A user in the Airtable community wanted to improve how their automated emails looked, and the solution was to use HTML markup for cleaner formatting and professional layouts.

❓Over in the Make community, someone was struggling with repeated email automation errors, and the fix came down to adjusting a few module settings and enabling retry logic to stabilize the flow.